All businesses want to catch the attention of current and prospective customers but how? Through their website, social media, posters, flyers? Flyers
and posters are ranking highest when it comes to promotion printing for competitive businesses. There is company after company with stores or online that do printing and the bar is being raised every day along with new technologies making it a very competitive market. All designs are more and more eye catching.
Flyers are great marketing techniques as they are ‘walking’ advertisements. Create ones that will focus on the benefits to the consumer if they buy your product or service this will result in more sales and therefore profits. When they are distributed properly, they may be viewed by at least a household before they get the bin, IF they’re irrelevant. Flyers are also quite inexpensive to buy, especially if in bulk. They’re a highly effective way to grab attention quickly in a very busy market so include them in your business plan.
Printing And Costs Of Flyers
Flyers are a great form of advertising for a new or small business as the budget towards advertising and promotion is usually very low, at least to being with while drumming up sales.
As most flyers are cheap to print compared to e.g. posters, chances are you’ll have enough in the budget to print more to distribute as needed. As a medium of advertisement, they have the quickest turnaround time. They are usually only printed one side and do not need as much structure as a brochure so they’re the quickest method to advertise something that is available for a very limited time, immediately.
They are great for relaying simple but important information so it’s vital to have an eye catching design with various type and structure. Bold captions and titles draw the eye, different size fonts and writing (but legible), maybe even a small image if relevant. Colours are very important – a white page is not enticing AT ALL. To attract the attention to your flyers, also have different angles to shake it up but don’t forget black. Black may seem ‘over used’ or ‘generic’ but don’t underestimate it’s power to advertise – use it for headings or other info.
Usually you get a 4 colour flyer printed which is perfect for what you need and it’s within a small budget. Most printers have a flyer creator or designer to help you translate your vision so you’re not alone. Most of all, make sure it is what your target audience would want to see!
Flyers can be distributed so many ways they’re very versatile – post them to certain people, post to certain areas, do a drop in an area or hand them out on the street. You can decide where you want them to end up. Always make sure to research where you’re going to post, hand drop or hand out has a large proportion of your target audience – if your audience is down the road and you make that mistake then it’s money down the drain.
This activity can be done even in the pre-opening stages of your company. Compose and structure your words well and give out a print ad campaign that builds consumers’ anticipation, this can be a big buzz around town making your opening day “a must come and see” event of the city.
Remember this word – continuity. If in a few months’ time you want to release a new flyer stick to the same theme. Without diverting and straying too far, use the same or similar wording and images therefore people will being to recognise it is your brand – you’ll start making a bigger impression.
Take note that customers want consistency and professionalism and are more loyal to a business they can trust.
Chances are that if you follow a plan like this, or similar, you will see results through this type cost-effective of promotion. Many companies fail at marketing to promote themselves properly which will damage and affect the reputation and its’ profits – which is the overall aim of course.